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About the Studio

I believe in the power of intentional simplicity and refinement.

When you distill your brand down to what’s most important and leave the rest behind, you reduce the need for future decisions and free up time and space for other things in your life — allowing you to grow as a person, as a brand, and as a business.

That’s because intentional simplicity and refinement are really about finding clarity. And I believe that clarity fosters growth, instills confidence, and enriches your life.

I want those things for myself, both in my business and my life, and I’m guessing you do as well. 

Here at the studio, I pursue simplicity and refinement through intentional branding and strategy packages for boutique businesses.

You can learn more about intentional branding and strategy work here. But I also bring those ideas into my studies in refinement (read the blog here) and limited-edition paintings (see the current collection here).

 

Guiding Principles


 

Clarity fosters growth.

Ambiguity doesn’t do us any favors. We need to know who you are, who you’re not, and who you’re trying to reach. 

Together we’ll define your audience and set clear goals for reaching them through an effective brand.

Simplicity takes work.

It takes depth and time. It’s something you move toward. But I’m here to support you along the way. 

Together we’ll make intentional decisions that will create the confidence you need to move forward.

Change is healthy.

We’re all a result of our experiences and values, and it’s likely your business has evolved since you started it.

Together we’ll take an in-depth look at what’s working (and what’s not) and design an effective brand that works for where you are now.

 

Value the process.

And trust the outcome. It’s easy to get caught up in the deliverables, like a logo or a website. But each step of the process helps to further refine your brand. 

Together we’ll create a strong foundation for you to work from as you move forward.

Design is an investment.

I realize that working together requires a financial commitment, and it’s one I don’t take lightly. But design is also an investment in your future, setting the groundwork for years to come. 

Together, we’ll create a powerful brand so you can get back to focusing on the things you do best.

Each day is a fresh start.

Rest, recharge, and begin again. So many insights and connections are found when we’re not at our desks. I value evenings and weekends for recharging, and I hope you do too!

Together, we’ll create a realistic schedule with enough space for each of us to do our best work.

 
 

Sound like a good fit?

 
 

AMANDA DENNELLY
DESIGNER & CREATIVE STRATEGIST

 
 
 
 
 
 
 
 
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My Story

It starts with a leap. 

You know the kind I mean — when your stomach is twisting with nervous excitement and you have the feeling that you’re on the verge of something that can’t be contained. 

It’s scary to move forward, but somehow you know you can’t turn back.

Every time I’ve taken that kind of leap, in life or in business, I’ve grown. And I want to help you do the same through your branding and design strategy.

 
 
 

My own leap came when I left the bustle of New York City (and a corporate job) to make a big lifestyle change. 

I had moved to New York almost immediately after graduation; I held a BFA in Communications Design from Syracuse University and the big city was a natural choice for someone wanting to break into the design industry. 

I started at a small agency, slowly working my way up the ranks to Senior Designer as I gained diverse experience with large-scale corporate clients and smaller mom-and-pop businesses. 

Later, eager to interact with more lifestyle brands, I joined the design team at Tommy Hilfiger. I worked with the marketing team on everything from capsule collection collateral to runway show invitations. It was no small feat, and from a design standpoint, it was more than I had ever dreamed possible.

But while it was a remarkable experience, I had a lingering feeling that I was becoming passive in my own story. 

 

I had become ingrained in the routine of city living, numb to the long subway rides and late nights. I began to worry that one day I'd wake up and realize I was on the path I thought I should be on, rather than one that I had wholeheartedly blazed for myself. 

So when the opportunity came to move out west (to Denver, Colorado), I took the leap. I jumped at the chance to be closer to the mountains, to spend more time outdoors, and to lead a more relaxed lifestyle.

I decided to guide my story, rather than watch it unfold.

But I brought all I had learned along with me, and I found value in the creative freedom and impact I could have working with smaller businesses — and over the years, I’ve gained an even more clear picture of who I can best help. 

Today, I guide boutique businesses through a holistic process to create an intentionally refined visual identity that relates, communicates, and ultimately sells. 

 
 
 
 

My story all started with a leap, and I want to help you take your own leap — one that will allow you to truly guide your own story — through intentional, powerful branding and design strategy.