A New Concept for Dennelly Design

Today is an exciting day. Honestly, I have those same jitters I’d get on the first day of school: excitement mixed with nervous anticipation at the start of something new. Today is the launch of a new brand and website for Dennelly Design Studio that has been in the works for over a year now. It’s the culmination of a lot of hard work, late nights, thought, strategy, discussion, and do-overs. It’s what I’ve been working toward in so many ways, and I’m so excited you’re here to share it with me.

Since I began my freelance journey, I’ve been on the hunt for “something more.” I wanted to feel less like someone you would call on a whim, when deadlines were tight and extra help was needed. I feel strongly that what I have to offer is so much more than lending a hand here or there. 

I craved the type of creative partnership that comes from a long term engagement: the depth and strategy that uses visual storytelling to transform businesses — guiding them from where they are now, and growing them to where they want to be. And I was on a hunt for how to best share that with the world.

But like any creative will tell you, the most difficult client you can have is yourself. I was left paralyzed, unsure of where to start and even more unsure as to how my vision would come to life. As a designer, that in itself is terrifying. I have processes in place that guide me toward visual solutions for my clients — questionnaires to answer, pin boards we collaborate on, phone calls and strategy sessions. But when it came to my own brand I was stuck circling in my mind.

Which is when I learned the power of asking for help.

I took a step back and evaluated. Design I could do — I knew that. But the struggle came in who it was that I was designing for. It was the giant questions of “Who am I?” and “Who am I trying to help” that is the basis for any personal brand. Because without that answer, the design possibilities are endless. I needed a strategy. Stumped, I reached out to a friend and colleague of mine who guides creatives to find meaningful connections in their business. It was exactly what I needed to regain composure of the ideas that left me feeling fragmented and unsure.

With her help, slowly, the pieces started to form. 

The principles that had guided my creative process all along, came to light: the concept of simplicity that sparked the refined aesthetic that I love, the realization that I didn’t only want this for my business, I wanted simplicity for my life too. I had already been clearing out my closet of unwanted clutter, aiming to create meal plans for less hangry decision making, and overall finding ways to make the day-to-day a little easier.

Simplicity was a principle I had hesitated to lay claim on in the past. I felt that many of my peers had had this “all figured out,” but one look at our house during renovations, left life feeling anything but refined.

But I think so often the most interesting part of a story is the journey, when things aren’t perfect, when ideas are still forming. And that’s what I aim to share with you — progress rather than perfection. And thus, this principle of simplicity has become the basis for my brand.

I’m a strong believer in carving your own path. I believe in guiding your own story, rather than watching it unfold.


For me, that story is still unfolding. But through all this, I learned not to settle for a brand that is “good enough” or to leave a story left untold. 

There’s great power in answering the hard questions and guiding your business toward your goals.

And of course, I’d love to be a part of your story too. I urge you to click around the new website and offerings, and see where I landed. And if you think we’re a good fit, I’d love to hear from you! 

Together let’s guide your story — through intentional, powerful branding and design strategy.


PS — I’ll continue to update the blog with more studies in refinement as they evolve, so be sure to check back for the latest or follow behind the scenes on Instagram.