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To Tommy, From Zooey

Category

Storytelling

Designed At

Tommy Hilfiger

Art Direction

Lionel Cipriano

Select photos from

Tommy Hilfiger Press Office
Jessica Fels

To Tommy, from Zooey is a capsule collection of dresses and accessories designed by actress Zooey Deschanel and designer Tommy Hilfiger. Using a mix of vintage-inspired, mod shapes and a nautical vibe, the ‘Modical’ collection speaks to the fun and upbeat personality of Zooey herself.

 
"Each piece is original and fun...The collection is the perfect fusion of Zooey’s adventurous style and the classic, cool, American spirit at the heart of the Tommy Hilfiger brand."
— Tommy Hilfiger, 2014 Press Release

 

We sought to infuse the same bold, graphic prints featured in the collection into the print collateral. Blending patterns and the signature Tommy colors of red, white, and blue captured the wit and sophistication of the collection. A die-cut and embossed porthole-shaped direct mail piece speaks to that fun and unexpected twist in the collection.

While assets remain on-brand with consistent graphic prints, it’s the details that bring the brand to life. Upscale launch party invitations feature three layers of paper in red, white, and blue with die-cut dots and an accompanying grommet closure envelope. Quirky party favors and nail art add a little something special to event details.

The capsule collection had worldwide reach, launching in select Tommy Hilfiger stores in North America, Europe, Mexico, and Japan.